Digital Marketing

Digital marketing plays a critical role in successful customer
relationship management (CRM) strategy.

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Digital Marketing

The last stage of the inbound marketing cycle often gets the least attention. Delighting existing customers and boosting their loyalty to turn them into brand evangelists is almost an afterthought in customer relationship management. Most of marketing’s attention often goes to attracting prospects, and converting and nurturing qualified sales leads.

The exact cost of acquiring a new customer versus maintaining a current one is often studied with most sources saying it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one. Still customer relationship management can be pushed down the marketers long list of to dos.